You will:
– Oversee the day-to-day operations of the Group’s e-commerce channels (Lazada, Shopee, TikTok & Xiaohongshu) to ensure smooth functioning and optimal user experience.

– Strategise, implement and manage digital marketing initiatives to increase the company’s presence across search and social media platforms (Google, Facebook, Instagram, TikTok, etc)

– Develop and manage end-to-end paid performance media accounts, including planning, strategising, executing, optimising, reporting, and post-campaign analysis of SEM, paid social campaigns, and other verticals.

– Assist in planning and managing the digital marketing budget to ensure that all activities are executed within the budget and achieve expected results.

– Analyse and understand audience targeting within each digital channel and tailor creative formats to optimise the success of audience targeting based on current and upcoming trends.

– Work closely with the internal creative team, content writer, business team and web developers to improve campaign visibility and drive conversion goals using Google Ads, Tik Tok and Meta Ads Manager

– Utilise strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points, yielding continual growth for the Group.

– Measure results for all digital touchpoints and campaigns with available tools such as Google Analytics, Meta Business Suite, etc.

– Stay up to date with the latest trends and technologies in the digital marketing field and apply them to the company’s digital marketing strategy.

 

Do you have what it takes?
– Bachelor’s degree in business, marketing, communications, or equivalent professional experience.

– At least 2 years of experience in start-up, e-commerce, marketing agency, management consulting, sales operations. Proven experience in digital marketing.

– Experience in online marketplace advertising and promotions. Familiar with e-Commerce catalogue management, especially on Shopee, Lazada, TikTok Shop, and Xiaohongshu.

– Expert in digital/growth marketing within fast-paced and dynamic market environments. Have a sound understanding of direct response metrics and an ability to measure program/campaign ROI and a proven ability to manage paid social campaigns.

– Knowledge of the e-Commerce space that includes paid and organic marketing strategies, competitive strategies, consumer research, industry trends and usability best practices.

– Ability to understand and make marketing decisions based on data from different sources (Google Analytics, Google Ads, Facebook Ads)

– Experience measuring performance, creating dashboards, and drawing insights for further optimisation, using analytics tools such as Google Analytics, Meta Business Suite etc.

– Experience in communicating and collaborating with cross-functional teams (e.g, marketing, sales, finance, business analytics, and engineering) at various levels (e.g, peers to senior leadership).

– Full proficiency in English. Other languages, Malay and Mandarin are added advantages.